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            農夫山蒸蒸湯蒸飯勢如破竹
            發布日期:2010/10/14 發布者:nfsz 共閱4135次 文章字體:

            國際金融危機導致全國經濟不景氣,人們的消費力度逐步下降,這種低迷的消費趨勢率先表現在了人們日常的消費上。例如商場里面價格比較昂貴的品牌服裝、消費較為奢侈的酒店等,營業額都大不如往昔。然而,在危機之下,仍然有部分餐飲店呈現出了生意紅火的局勢。例如市面上備受食客們追捧的“農夫山蒸”,就是主打“蒸”文化的特色飲食,據說其菜品可是色、香、味、營養俱全,每天都有無數食客慕名前去品嘗。
            餐飲行業被稱為永遠的黃金產業,而快餐連鎖業則是餐飲行業中的朝陽行業,每年以兩位數的發展速度在增長,持續深受投資者青睞。盡管受金融危機影響部分酒店類的餐飲集團已呈現出不景氣的姿態,但是對于快速消費的快餐業來說卻不受影響。就拿“農夫山蒸”為例,筆者在親自走訪之后發現:其能快速在餐飲市場立足的根本,除了菜品色、香、味、營養俱全外,還少不了價格便宜這個因素。這一餐飲市場的新亮點在引起食客普遍關注的同時,筆者也對其為何能在競爭激烈的餐飲市場立足發展感到好奇。  
            經濟危機當下,人人都恨不得捂緊口袋一分錢掰兩瓣花呢,就連筆者身邊那些平時大手大腳慣了的白領、金領們都學會了在消費前“精打細算”一番。既然衣食住行是日常所需,如何能花最少的錢購買性價比最高的物品早就成為大家熱衷討論的話題,而“農夫山蒸”恰到好處的出現,剛好在此時迎合了這類人的需求!既有美味飯菜,又能得到營養補充,更何況價格還很實惠,這不正好解決了“食”的問題嗎?一位平時酷愛美食的外企白領告訴筆者,自從她們寫字樓附近開了一家“農夫山蒸”之后,每天他們部門員工的午餐都是在那里解決,并且菜品一天一個花樣,基本上不會重復。 “農夫山蒸”總部的負責人告訴筆者,“農夫山蒸”是極富有中國特色的文化飲食,其菜品具有不焦火,火候易控,殺菌徹底,保存方便,復蒸如新,食用方便等優點。蒸菜味美香醇,營養超群,特別是慢火細熬的肉骨香味,往往一條街都可以聞到,獨特風味,令人心動,讓人聞香下馬,駐足回味。
            除此之外,“農夫山蒸”還非常符合健康要求,它主張“藥食同源,營養合理”。著名食品專家中國農大教授李里特曾經說過,早在二千多年前春秋戰國時期,國人對食物結構就提出了“五谷為養,五果為助,五畜為益,五菜為充”之說,其科學意義不得不令人嘆服。 專家表示,受經濟危機影響,人們的消費觀,尤其是城市里以“小資”自居的白領、金領們的消費觀都得到了一定的轉變。隨著營養、健康、美味的“農夫山蒸”在全國各地的走俏,必將引發新一輪的中華美食消費新潮!而”農夫山蒸”農夫山蒸原盅蒸湯蒸飯系列餐飲業的新生力軍必然勢不可擋!The international financial crisis led to the national economic downturn, people's consumption intensity gradually decreased, this gloomy consumer trends in the first performance of the daily consumption of people. Such as shopping malls in which prices are more expensive brand clothing, consumption of luxury hotels, the more turnover are great as ever. However, in the crisis, some restaurants are still showing a good business situation. For example, diners are much sought after market, "said the peasant mountain steam" is the main "steam" cultural characteristics of food, dishes, but said its color, smell, taste, nutrition and taste, every day attracted many patrons to go tasting.
            Food and beverage industry forever known as the gold industry, and fast food chain industry is a sunrise industry in the catering industry, the development of annual double-digit rate of growth, sustained by the investor ages. Despite the financial crisis some of the hotel restaurant group class attitude shown a downturn, but for the rapid consumption of fast food industry, was not affected. Take "Farmer Mountain steam" for example, the author visited in person after that: the market quickly based on the fundamental in the restaurant, in addition to dishes color, smell, taste, nutrition and taste, but also ultimately cheaper this factor. Highlights of the new food and beverage market patrons in the cause of common concern to the same time, its also why I can in the highly competitive restaurant market based on the development of curious.
            Current economic crisis, everyone can not wait 捂緊 breaking two tweed pocket a penny, even those I usually fist around the white-collar workers, Jinling they have learned in the consumer front, "careful planning" something. Since the basic necessities of daily needs, how to spend the least money to buy the most cost effective items already become a topic of lively discussion, and "steaming mountain farmer," just right there, just in time to meet the needs of such people! Both delicious food, nutritional supplements can be, not to mention very affordable price, this does not solve the problems of "food" problem? A passion for food foreign white-collar workers usually told the author, since they opened a nearby office building, "the farmer mountain steam" after lunch every day are their department, where employees address and dishes one day a pattern, basically not be repeated. "Hill farmers steam" headquarters official told the author, "the farmer Mountain steam" is the very culture with Chinese characteristics, diet, do not focus their dishes with fire, heat and easy control, sterilization and complete, save the easy steaming as new, convenience food and so on. Delicious steamed alcohol, nutrition, superior, especially the meaty bones boil over low heat fine fragrance, a street can often smell, unique flavors, exciting, people smells dismount, stop and finish.
            In addition, "the farmer mountain steam" is also very consistent with health requirements, which stands for "Medicinal and Edible, nutrition and reasonable." Well-known food expert, Professor Li Lite China Agricultural University has said, as early as two thousand years ago in the Spring and Autumn Period, people on the food structure on the proposed "grain for the support, the five fruits in order to assist, five animals for the benefit, the five dishes for the charge ", which had its scientific significance of stunning. Experts said the economic crisis, people's consumption concept, especially in the city to "petty bourgeoisie" white-collar itself, Jinling their consumer attitudes have been some changes. Along with nutrition, health, delicious, "the farmer Mountain steam" popular across the country, will trigger a new round of Chinese food consumption of fashion! The "farmer mountain steam" mountain farmer original cup steamed steamed steamed rice soup series of new food and beverage industry must unstoppable force!

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